Picric limited markets broken basmati rice after gradation in uphaar brand. The company is an iso 9001:2000 accredited company that manufactures and supplies high quality basmati rice. This uphaar brand basmati rice have an average length 5.5 mm. This uphaar brand basmati rice is used for preparing dishes like khichadi [rice cooked with lentils & vegetables] and kheer [rice and milk & dry fruits are added] preparation.