Picric limited, an iso 9001:2000 accredited company offers sampoorna basmati rice. The company is also a provider of different types of basmati rice in different grades. The processing of basmati paddy for head rice leads to generation of brokens. The broken basmati rice and is used for daily consumption and cooked as plain rice. The taste and aroma of this type of basmati rice remains the same as that of pure basmati rice and costs less. The company after grading this brokens, packs them in sampoorna brand the grain size with average length of 6.5 mm.