Cadbury india limited presents halls that has accounted for 50% of international cough drop sales and is the leading sugar confectionery brand in the world. The hall brothers invented its mentho-lyptus formula, using a combination of menthol and eucalyptus, and began producing cough drops.
Halls was first launched in india in late 70`s and established itself as a `therapeutic` candy competing in the cough lozenge market. Halls has been sold in india as part of the pfizer & warner lambert networks before it came into the cadbury fold as part of a global merger with adams confectionery.
