Key Features of Digital Signage System With Horizontal And Vertical Display

• Proven to increase sales to captive clientele, while they are in the user`s location
• Manage the screen remotely from any computer with internet access
• Flexibility to modify the campaign offerings
• Ability to display both Horizontal and Vertical orientation
• Display live news, weather and traffic reports
• Digital signage is one of the fastest growing communication media today
• Allows brands to talk directly to a responsive captive audience
• Low Cost - High Visibility
• Cost comparable to internet and website advertising
• Low maintenance and upkeep
• Micro-Localization
• Possibility of uploading specific advertising to individual screens; content may be regionalized and focused towards specific target groups
• Content uploads through an USB, computer or laptop which are connected within a network
• Point of Communication
• Visually Appealing - draws attention
• Pushes last mile recall during purchase decision making
• Highly adaptable and configurable to suit all environments
• Support or replace physical POS merchandizing
• Revenue: Excellent revenue stream that provide advertising space to third party advertisers interested in boosting their product sales or creating brand awareness
• The content displayed on digital signage screens can range from simple text and still images to full-motion video, with or without audio
• Information - examples include flight information in airports and wait-times for the next train
• Advertising related to the location to uplift sales examples include in-store promotions in a retail establishment
• Advertising by third parties - digital advertising companies that sell advertising space to local merchants/service providers, media resellers and national advertisers
• Enhanced customer experience - examples include digital signage in restaurant waiting areas to reduce perceived wait-time and recipe demonstrations in food stores
• Influencing customer behavior - examples include post office digital signage that directs patrons waiting in line to automated stamp machines and retail digital signage designed to direct customers to different areas of the store, increasing the time spent on the store premises
• Brand building - examples include Nike town stores where digital signage in video form is used as a part of the store d‚cor to build a story around the brand
• Follow through campaign information to store manager - examples within chain establishment
• Environment enhancing - such as using digital signage to increase the customer experience with the building itself, examples of this are where digital signage panels are used on the floor and react to how and when an individual moves over them.