Tide provides `Outstanding Whiteness` on white clothes & excellent cleaning on coloured clothes as well. This is possible, due to its `anti-redisposition` global technology which Tide employs. These Anti-redeposition Agents help keep soils from re-settling on clothes after they have been removed during the wash itself. Tide`s Fabric Whitening Agents deposit on fabrics during laundering to enhance brightness of light coloured fabrics. Tide improves the washing experience through its pleasant "lemon" perfume that lingers on the clothes hours after the washing and leaves clothed bright white and prevents them from turning yellow. It does not bleach or remove colour from a garment.