Holoflex limited, an iso 9001:2000 approved company, is the manufacturer of holograms and allied holographic products. Holoflex limited presents laser marking system. A high powered laser beam is used to selectively remove the thin metal layer from the hologram. Effectively, the hologram gets demoralized at the point where the laser strikes the surface. Any information thus `written` on the hologram is now tamper proof. The variable information always appears in the color of the surface on which the hologram is affixed, thus lending greater security.