ITC is the most diversified trader of Food & Cosmetic colorants in both the Synthetic & Natural forms. ITC`s food colours from natural sources are marketed under the VARNACOL trade name. ITC offers Natural Carotene color gained from Carrots, Algae & Palm. This gives yellow to orange color. Natural Carotene is oil soluble colour, sensitive to oxidation. The Shade is dependant on concentration used. Water dispersible versions are available.