ITC is the most diversified provider of Food & Cosmetic colorants in both the Synthetic & Natural forms. ITC`s food colours from natural sources are marketed under the VARNACOL trade name. ITC offers Lutein obtained from Tagetes erecta [Aztec Marigold] giving yellow color. It is an oil soluble egg yellow colour with good stability. The xanthophyll lutein is a commonly consumed carotenoid colour occurring in green leaves, vegetables, eggs and some flowers.