Jupiter magnetics has launched permanent magnetic pulleys which are designed to provide efficient and economical way to remove unwanted iron from non-magnefic materials conveyed on a belt conveyor. The head pulley of a belt conveyor is replaced by a magnetic pulley and driven in the usual way., a as the material crosses over the pulley, the magnetic particles are attracted. And and remain on the belt surface until they are carried to the underside of the pulley where the moving belt takes them beyond the field of magnetic influences, to be discharged into a chute. The non-magnetic material falls over the pulley in normal trajectory. Diameters range from 300 mm to 1,000 mm with varying face widths depending on the belt width used on the conveyor.