Water Insoluble Pseudo Ionone does not occur in nature and has oily balsamic, warm floral odour of jasmine violate character. The Pseudo Ionone is pale yellowish to yellow oily liquid and is stable. The Pseudo Ionone is insoluble in water and soluble in alcohol. The Water Insoluble Pseudo Ionone is used in perfumery and also for synthesis of alpha ionone and beta ionone.