Non-Formaldehyde Ammonium Zirconium Carbonate Based Crosslink Agent is used to improve wet and dry rub resistance of the coated papers. The Crosslink Agent can also improve IGT wet pick resistance. The Crosslink Agent is formulated using an accurate chemical composition of non formaldehyde ammonium zirconium carbonate. The Crosslink Agent ensures no adverse effect on the optical brighteners. Non-Formaldehyde Ammonium Zirconium Carbonate Based Crosslink Agent provides rapid effect on machine curing and is free of pH and the temperature during drying.