Water Reducing Agent for Concrete Plasticizer is prepared using an accurate composition of sulphonated napthelene formaldehyde polymer and is offered in brown coloured powder form. The Water Reducing Agent works as a dispersing agent for cement particles and promotes fine dispersion with controlled rheological behaviour of cementitious compositions ensuring for extended workability. Water Reducing Agent makes concrete low permeable and hence durable. Water Reducing Agent for Concrete Plasticizer can maintain normal flow and slump characteristics with a reduced water content ratio in the concrete mix, resulting in increased strength.