Amira foods [india] ltd. Offers amira good length - pusa basmati. This basmati rice is grown in the foothills of north western himalayas also known as the origin point of basmati rice. The process starts with crop area identification followed by selection of quality produced which is tested by amira rice technologist. Once the rice has aged, it goes through the process of cleaning, dehusking, milling and packaging. Amira good length basmati has fine and smooth texture, no breakage, no sticking together having long length giving you the best value for money.