Microsoft corporation has brought in an online console gaming and community service under the brand name xbox live in india with local entertainment content. This online gaming provides a heightened gaming experience along with popular bollywood content. The company has gone in a tie-up with utv, which provides the users with access of bollywood content of utv films. Microsoft has also tied up with seventymm for rent-a-game service for an initiative that will enable gamers to rent `on demand` latest xbox 360 games for fixed number of days.
