Tata tea offers its coorg 100% pure filter coffee. Coorg pure is the connoisseurs` choice. It is becoming as much a part of the purist`s morning as the sound of temple bells; begin your morning with a morning newspaper and a rich shot of the traditional hand-grinder. The idea is to offer freshest coffee with minimum loss of flavour and aroma to the discerning coffee consumers. Lot of innovative marketing activities has given this brand larger than life image.