Choice laboratories are the manufacturers of personal hygiene products in india. It is known for its toothpastes, talcs, shampoos, air-freshner gels etc. Detergent powder manufactured by the company caters to the extra laundry needs of the consumers. Machine mixed as well as spray dried detergents are available. The detergents are enzyme based with multiple benefits. It is available in sachet as well as boxes in sizes from 35gm to 25 kg. There are different formulations for machine and hand wash.
