Cadbury india limited has introduced cadbury bytes as cadbury`s foray into the rapidly growing packaged snack market.
Cadbury bytes is a one of a kind snack, in that it is sweet and not salty, as compared to most of the other snacks. It`s a bite sized snack with a crunchy wafer and rich choco cream filling. There are three variants of bytes available in the market - regular, coffee and strawberry. Cadbury bytes is positioned as the `only sweet snack` in the world of salty snacks. The product is all about breaking a cliché and teenagers identify with breaking stereotypes.
