Tata offers tata kaapi, an instant coffee - chicory mixture is the third player in the instant coffee-chicory segment. This brand attempts to strike a balance between tradition and modernity. A blend of tradition and lifestyle imagery has been used to project this brand. The hallmark of this brand, with everything larger than life and beyond ordinary. This brand has triumphantly entered the guinness book of world records with the world`s largest coffee mug. Consumers are positively responding and it is heartening to note the acceptance gained in the most discerning coffee state of them all.
